“If anything, the competition now is less intense than last year,” Robins said. Still, DraftKings CEO Jason Robins told CNN that he thinks sports betting firms realize that they can’t go overboard with costly promotions anymore. Howe said FanDuel is also forecasting that it could wind up with about a half a million new customers that place bets on the game, including more women. That’s more than double the number of wagers on last year’s Super Bowl. “This should be the single biggest day in FanDuel’s history,” Howe said, adding that the company is expecting around 17 million bets on the game. The industry upstarts aren’t too concerned about the casino operators though.įanDuel CEO Amy Howe said in an interview with CNN that there is plenty of room for more growth, especially after Ohio, Maryland and Kansas all legalized sports betting last year. “We want to be both aspirational but also accessible.”ĭraftKings and FanDuel vs.

That was an MGM experience,” he said, referring to the fact that the MGM Grand on the Las Vegas Strip was featured prominently in the 2001 remake of the 1960 heist film. Marketing is important, Greenblatt added, because MGM can remind gamblers that is a legacy casino brand, and not an upstart like DraftKings, FanDuel or Barstool. Your Super Bowl party won't break the budget this year, but watch out for beer Rush Street Interactive, the parent company of BetRivers, has slid nearly 65% during the same time frame. (PENN), which has a stake in Barstool Sports, have both plummeted 40% in the previous year.

But many of these stocks are merely recovering from prior steep losses.ĭraftKings is down about 30% in the past 12 months and nearly 75% over the past two years. They have all surged so far this year as the broader market has rebounded. The high stakes competition is having an impact on the stocks of the sports betting giants. (WYNN), are all in a land grab for customers. Gambling leaders such as DraftKings, FanDuel owner Flutter Entertainment

The American Gaming Association is predicting that more than 50 million people will bet about $16 billion on the National Football League championship game between the Kansas City Chiefs and Philadelphia Eagles.īut how will casino and online/mobile sports betting companies stand out in an increasingly crowded field? With more states legalizing gambling on sports, Super Bowl LVII will probably be the biggest event for the industry ever.

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